Subconscious design system

Logo mark

Primary · DAG mark + wordmark lockup
Primary
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mark · DAG, one red T→O arrow type · Inter Tight 800 + 400 tracking · -0.045em case · lowercase, with .ai
subconscious.ai

Clearspace

Safe area = 1× the mark's height on all sides. Prefer 2× when placed against imagery or competing type.

Size ramp · the default is the shipped header and footer
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large · 48px wordmark / 48px mark
hero, cover, print
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medium · 32px wordmark / 32px mark
section openers, slides
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default · 16px wordmark / 16px mark
garden header, footer, signatures
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on light
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on dark
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on brand · moeller theme
mark only · favicon / app icon

The footer closes with the name set large and cropped, after this lockup. That band is type, not a second logo.

§ · logo rail — motion-primitives infinite-slider · hover to slow