Your data, your customers
De-identified customer histories, product traits, and journey events become the substrate. Bring your own panel; no syndicated proxies.
Most AI predicts words. Subconscious predicts what actions will drive the outcome. 93% accuracy against real human behavior. Minutes, not months.
$80B is spent annually on research that models stated preferences. 46% of online panel respondents fail basic quality checks. The gap between what people say and what they do is where capital gets misallocated. Everyone else is building language models. We are building action models.
Model what people do, not what they say.
Connect your data. Define the decision. We stand up a live simulation of your market within eight hours. Once live, run experiments under five minutes.
De-identified customer histories, product traits, and journey events become the substrate. Bring your own panel; no syndicated proxies.
Pricing point, message, segment, channel — pick the one that's about to consume eight figures of capital. Frame it as a counterfactual.
Treatment vs. control, drawn from your population. Each respondent sees one arm. Agents return revealed actions, not stated intent.
Causal effect estimates with confidence intervals. We tell you what would happen, what wouldn't, and where the gap is widest.
Test the price ladder across SKUs and segments. We tell you which lifts contribution; which cannibalizes the SKU upstairs.
Frames, hooks, and value-prop variants against real-decision behavior. Ship only the lines that move pipeline.
Which surface, in which state, against which competitor. The roadmap stops being a list of opinions.
Who churns. Who upgrades. Who refers. Conditional probabilities, not personas in slide 14.